Sector snapshot and prolonged stagnation
The U.S. full truckload (TL) market, valued at roughly $387 billion, has been effectively stalled for about three years, and any recovery has been slow and uneven. Carriers are facing a protracted freight recession driven by excess capacity and soft demand, with industry participants cautiously expanding fleets only in modest increments.
One visible symptom of the downturn: spot rates have dipped below $2 per mile since the spring of 2022, underscoring the weak pricing environment that many operators are navigating.
How tariffs and economic forces are shaping demand
Multiple analysts point to tariff policy and other macroeconomic factors as contributors to the falloff in freight volumes. Market data from Uber Freight quantifies potential impacts of tariff increases on truckload demand:
- A 1% tariff rise could cut TL demand by about 0.15% or more
- A 10% tariff increase could lower demand by roughly 2%
- Tariff levels in the 18% to 28% range might depress demand by approximately 4%–6%
Jonathan Starks, CEO of freight forecaster FTR, summarized the situation bluntly: “Transportation has been exceptionally impacted and will continue to remain in flux until at least the end of the year.”
Volume lows and the tactical response from shippers and carriers
First-quarter freight volumes reached their lowest point for any calendar year, a condition that can favor transactional shippers hunting for marginal per-mile savings but is unwelcome for tens of thousands of dry-van operators who have endured nearly three years of recessionary conditions.
The industry's prevailing maxim—“Make your money when you can”—helped prompt moves such as J.B. Hunt’s decision to implement peak-season surcharges earlier in the year. That step was largely a reaction to global trade complications and the front-loading of shipments intended to avoid anticipated tariff increases.
Why market concentration remains low and driver labor pressures persist
Even the largest TL carriers control only a sliver of the overall market—barely 1% each—because truckload operations generally avoid heavy real-estate terminal networks and instead run direct Point A-to-B services. This structure keeps barriers to entry relatively low and tends to reward the lowest-cost operators.
In the non-union TL sector, the challenge of attracting and retaining qualified drivers continues to be a chronic issue, with direct consequences for capacity, cost structure, and overall operational performance.
Quarterly financial snapshots from major carriers
Performance has varied across large public TL companies.
- Knight-Swift, parent of the nation’s second-largest truckload carrier, reported $72.6 million in consolidated operating income for the second quarter, a 14.4% year-over-year increase. Knight’s truckload division led gains, while its newly formed less-than-truckload (LTL) unit posted a substantial decline versus Q2 2024 and the intermodal arm recorded a widening operating loss. As Knight CFO Andrew Hess said, “Overall, most segments experienced pressure on revenue year over year with a soft freight environment.”
- Heartland Express, ranked 13th among TL carriers, saw operating revenue fall 23% to $210 million in Q2 and reported an operating ratio (OR) of 106, signaling a difficult quarter.
- P.A.M. Transport’s trucking division reported an OR of 112.5 in Q2.
- Covenant Logistics Group reported relatively flat combined revenue across its expedited and dedicated TL segments; CEO David Parker observed, “We believe that general freight market fundamentals are slowly improving, although progress is uneven.”
- Landstar, the fifth-largest carrier, limited forward guidance entering Q3 because of economic uncertainty; its automotive segment declined about 17%, and management cited tariff effects and interest-rate sensitivity as contributors to a sluggish outlook.
Rail consolidation, intermodal dynamics and competitive pressure
A proposed $85 billion merger between Union Pacific and Norfolk Southern to create a transcontinental east-west rail network could shift freight away from trucks. Analysis from T.D. Cowen suggests the deal might redirect as much as $1 billion of truck freight to rail, especially shorter-haul volumes around the Mississippi River that are currently trucked.
Intermodal transport—trailers or containers moved on flatcars—has been one of the more profitable niches for TL operators for decades. Routing long-haul freight (typically over about 1,200 miles) onto rail can free drivers to focus on short- and medium-haul runs, easing the driver shortage pressure to some extent.
The UP/NS proposal could also trigger further strategic moves among railroads, such as a potential Burlington Northern Santa Fe interest in CSX, illustrating how many interlinked outcomes hinge on rail consolidation. As UP CEO Jim Vena put it this summer on an earnings call, “If you stand still, you get left behind.”
Industry fallout and shifting revenue strategies
Slackening demand has already contributed to bankruptcies and business closures among dry-van carriers in various regions, as the weakest operators have felt the impact most acutely. In response, truckload executives are exploring alternative revenue streams to keep volume growing while the broader market recovers.
One increasingly prominent strategy is to deepen partnerships with logistics firms and shippers across the U.S.-Mexico-Canada supply chain. Near-shoring of manufacturing to Mexico, coupled with new distribution centers and logistics hubs, could generate sustained truckload demand—particularly for cross-border services.
Cross-border investment trends and executive perspectives
Werner Enterprises CEO Derek Leathers has pointed to rising foreign direct investment (FDI) in Mexico as a potential upside for cross-border truckload volumes. According to Mexican government data, Mexico attracted more than $55 billion in FDI during the first half of the year, a record pace.
Leathers noted at the Deutsche Bank 2025 Transportation Conference that over $25 billion of that inflow—nearly half—came from the United States and Canada, highlighting the regional nature of manufacturing and logistics investment that could support future TL demand.
Outlook for shippers, rates and carrier earnings
Shippers need to track structural shifts in the truckload market and align operations to meet evolving service expectations. Analysts caution that sustaining rate increases will be difficult; most improvement in TL carrier earnings is expected to stem from internal efficiency gains rather than broad-based rate hikes to shippers.
Absent a clear change in trade policy or a rapid rebound in demand, the outlook into 2026 remains largely an extension of current conditions, with carriers adapting through incremental capacity additions, service diversification, and closer cross-border relationships.
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